Responsibilities:
- Conduct in-depth keyword research to identify target keywords and phrases.
- Analyze keyword trends and competition to guide content creation and optimization.
- Optimize website content, meta tags, and headings for target keywords.
- Ensure website architecture and URL structure are SEO-friendly.
- Build high-quality backlinks through outreach, guest posting, and other link-building techniques.
- Monitor and analyze backlink profiles, disavow harmful links, and manage link-building campaigns.
- Stay up-to-date with search engine algorithm updates and industry trends.
- Adapt SEO strategies to align with the latest best practices.
Preferred:
- Strong influencing and interpersonal skills (e.g., communication, cross-functional collaboration)
- Fluent written and spoken English
- A Bachelor’s or Master’s degree in marketing
- Exposure in the International market
- Strategic and Analytical mindset
About US
Gateway Group Of Companies are a software engineering company with a history of 25 years and are operational since 1997. We are headquartered in the Netherlands and our India headquarters are in Ahmedabad. Across the globe, we are present in 15 countries and we have offices located in Ahmedabad, Mumbai, Pune, Baroda, Gandhinagar, & Jaipur. We are a team of 1600 people across the globe which include 14 different nationalities. We serve clients across 30 different countries including many Fortune 500 companies. Our offerings include customized Software Solutions, IT products, Cyber Security & Staffing
Visit https://thegatewaycorp.com/about-us/ for more information.
Responsibilities :
- Develops strategy increase website visibility, leads that can pass on to Sales team
- Closely work with content, sales and marcom team to bring new ideas, innovation for lead generation approach
- Should have knowledge of media buying and planning related activities, can connect with industry bloggers and pitch informative content on their platforms.
- Raising brand awareness and online presence through digital marketing projects and campaigns
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Should have idea of promoting content on various platforms and channels
- Must be aware with buyer persona identification and how to find intent based search terms for buyers
- Should have hands with on-page and off-page SEO techniques
- Local SEO strategy should be added advantage
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Should have experience on Paid marketing channels such as Google adwords, Bing adcenter, Linkedin Advertisement
- Should be able to do suggest proper landing page strategy, create A / B test of landing pages and come up with action plan
- Should be able to handle client calls and internal calls with teams
About US
Gateway Group Of Companies are a software engineering company with a history of 25 years and are operational since 1997. We are headquartered in the Netherlands and our India headquarters are in Ahmedabad. Across the globe, we are present in 15 countries and we have offices located in Ahmedabad, Mumbai, Pune, Baroda, Gandhinagar, & Jaipur. We are a team of 1600 people across the globe which include 14 different nationalities. We serve clients across 30 different countries including many Fortune 500 companies. Our offerings include customized Software Solutions, IT products, Cyber Security & Staffing
Visit https://thegatewaycorp.com/about-us/ for more information.
Roles & Responsibilities:
- Independently drive end-to-end Pre-Sales process including:
Functional flows, high-level wireframes, creating the features list, product roadmap/phases and detailed functional requirements within the stipulated timeline
- Create innovative presentations to inspire & engage the clients
- Prepare and deliver Statement of Work (SOW) detailing the technical and commercial proposal
- Products demo, Responding to RFP/RFI, Solution Architecture as per client requirements
- Working with the solutions architect/SMEs to define the right technical solution that aligns with the client requirements
- Bringing creative ideas and new value propositions while making presentations & proposals and Client responses
- Collaborate with stakeholders, both internal and external, to translate business requirements
Preferred Skills:
- BE. / B.Tech or any other degree in Computer Science + MBA (optional)
- 1-2 years of experience (Pre-Sales)
- Good Proposal writing skills, logical and analytical skills
- Excellent communication skills, client facing skills and people management skills
- Sound knowledge on solution approach in diverse technologies (Custom development and Product development)
- Should be able to create whitepapers, case studies, capability statements and other marketing collaterals as a part of sales campaigns – independently