Brand Manager

Roles & Responsibilities:

• Owns Brand Strategy
• Based on the sales strategy, defines Vision, marketplace & positioning for the brand
• Manage brand budget and allocation & utilization
• Planning & executing the Media plans for the brands backed up with research & strategy for B2B (IT Industry)
• Implement strategy, guidelines, and processes to facilitate seamless and connected digital marketing across all digital touchpoints
• Closely working with Business & Creative teams to drive Good Quality for Leads
• Based on various Analytics available, analyze the performance of past campaigns and implement learning in ongoing/future campaigns
• Responsible for generating MQLs

Requirement:

• 5+ Years Relevant experience handling brands in IT industry
• Strong knowledge within the areas of Digital marketing – (B2B IT Sector)
• Strong influencing and interpersonal skills (e.g., communication, cross-functional collaboration)
• Fluent written and spoken English
• A Bachelor’s or Master’s degree in marketing – Digital Marketing.
• Exposure in the International market
• Strategic and Analytical mindset
• Knowledge of SEO, SMM, SMO, Email Marketing, Organic & In-organic