Brand Manager

Experience Required:
5+ Years
Roles & Responsibilities:
- Owns Brand Strategy
- Based on the sales strategy, defines Vision, marketplace & positioning for the brand
- Manage brand budget and allocation & utilization
- Planning & executing the Media plans for the brands backed up with research & strategy for B2B (IT Industry)
- Implement strategy, guidelines, and processes to facilitate seamless and connected digital marketing across all digital touchpoints
- Closely working with Business & Creative teams to drive Good Quality for Leads
- Based on various Analytics available, analyze the performance of past campaigns and implement learning in ongoing/future campaigns
- Responsible for generating MQLs
Requirement:
- 5+ Years Relevant experience handling brands in IT industry
- Strong knowledge within the areas of Digital marketing – (B2B IT Sector)
- Strong influencing and interpersonal skills (e.g., communication, cross-functional collaboration)
- Fluent written and spoken English
- A Bachelor’s or Master’s degree in marketing – Digital Marketing.
- Exposure in the International market
- Strategic and Analytical mindset
- Knowledge of SEO, SMM, SMO, Email Marketing, Organic & In-organic
Job Features
Job Category | Non Technical |