Digital Marketing Strategist

We are looking for a passionate digital marketing professional to join our growing marketing team.

Qualifications and Skills:

• MBA (Marketing) OR related fields with required experience.
• Proficiency in English Language – Reading, Writing and Communications.
• Comfortable in Presentation
• Social Media Marketing
• Thorough with SEO (Search Engine Optimization)
• Video Marketing
• Email Marketing
• Google Analytics.

Roles and Responsibilities:

• Ideate and contribute to digital marketing strategy with digital marketing team.
• Carry out detail market research to understand target audience from a geography in terms of digital behavior, channels and other insights to support digital strategy.
• Drive organic traffic by using best practices and techniques with SEO (Search Engine Optimization) – on page and off page optimization.
• Co-develop with brand manager for email marketing campaigns, execute, monitor and measure them on regular basis to drive and maintain a growing existing list of subscribers.
• Craft marketing campaigns along with brand manager to drive our outreach in a specific industry or geographical market to generate marketing leads.
• Work with content writer to make impact on Videos which will generate attention and ensure they are optimized as per the best practice.
• Collaborate with content writer to ensure that social media channels are utilized to generate engagement and able to influence targeted audience.
• Co-work with teams on marketing assets & others items to create original Whitepaper, Infographics, Article, POVs, blog posts, success stories, case studies, videos etc.
• Configure Google analytics, social analytics and other basic tools to capture metrics from multiple digital sources.
• Develop digital marketing dashboard to measure the overall digital marketing projects which includes insights and inferences for marketing team.