Where Human Insight Meets AI: Investing in the Next Chapter of Product Innovation
Attending Future Product Day was a powerful reminder of how quickly product innovation is evolving. Across the Nordics, there’s a clear shift toward blending human creativity with AI-driven intelligence — especially in how we design, test, and refine digital experiences.
As strategic investors in the region’s most promising tech companies, we at TGC Capital Partners have witnessed this transformation firsthand. It’s why we invested in Inamo — a company that embodies this vision perfectly. Inamo approaches AI-driven user testing not as a replacement for human insight but as an amplifier of it. Advanced models can simulate countless user journeys, surface behavioural patterns, and provide real-time feedback loops. Yet, it’s the human layer — empathy, interpretation, and intuition — that turns this data into meaningful product decisions and fuels more effective product innovation.
The real progress lies in combining both: using AI to accelerate discovery while keeping the user’s voice at the centre. This balance is at the core of the future of product innovation, and it’s the investment thesis that drives our portfolio strategy across the Nordics and beyond.
The Nordic ecosystem continues to inspire with its ambition and ingenuity. With over 27 years of cross-industry experience and a hands-on approach that goes beyond capital, we’re committed to supporting founders who are building this new era of intelligent, human-driven product creation. Our partnership with Inamo reflects our belief in backing companies that don’t just chase trends but shape them.
As the lines between design and intelligence blur, the opportunity is to build products that learn as they grow. Those who can balance technology with empathy will shape the next generation of product excellence. That’s the future we’re investing in — one insight, one experience, and one exceptional founder at a time.
Ready to scale your tech-driven vision? If you’re a founder building at the intersection of AI and human experience, let’s explore how TGC Capital Partners can accelerate your journey. Connect with our team to discuss partnership opportunities.
