From FeedBackFrog to inamo: A Global Tech & Brand Evolution case study

Born in Sweden’s digital heartland, FeedBackFrog built early trust through real-time feedback and analytics. To scale globally, it partnered with TGC Capital Partners and rebranded as inamo, reflecting its insight-driven innovation. Through strategic clarity, product and client needs were aligned more tightly, bridging the gap between user expectations and roadmap priorities. Operational excellence was driven by optimizing product release cycles, and digitally balancing cost with performance — resulting in a 30–40% reduction in growth costs and a leaner funding requirement by the same margin, while still securing 18–24 months of growth runway.

With access to Gateway Group’s ecosystem, inamo accelerated international expansion, supported by a scalable infrastructure and rebranded positioning. Faster sales cycles were achieved by refining the target audience , Cost-effective tech modernization, combined with a sharpened go-to-market approach, allowed inamo to emerge smarter, stronger, and ready to lead on the global stage — a direct result of TGC’s proven growth playbook.