From FeedBackFrog to inamo: A Global Tech & Brand Evolution case study

Born in Sweden’s digital heartland, FeedBackFrog built trust through real-time user feedback and analytics. To meet global demand, the company rebranded to inamo — a name reflecting insight-driven innovation. Partnering with TGC Capital Partners, inamo launched a bold transformation.

A 5-person dev team and 4-person marketing squad executed the shift in just 6 weeks.
Tech was modernized with real-time dashboards, agile delivery, and enhanced UX.
Scaling costs were cut by 40%, boosting operational efficiency and reinvestment that reflected on:

Stronger brand trust across markets
Improved financial sustainability

inamo is now built for global scale — smarter, faster, stronger.