In today’s more cautious and competitive market, many early-stage founders still fall into a familiar trap: treating sales, business development, lead generation, and marketing as isolated tasks to complete rather than the interconnected system they truly are. At TGC Capital Partners, we see this pattern often – especially amossng Nordic...

In the Nordics, we pride ourselves on precision. Strong engineering. Clean design. Thoughtful innovation. The region has produced world-class companies by putting product quality first, and rightly so. But for any Nordic scale-up, product strength alone no longer decides who wins. Speed does. Alignment does. Adaptability does. The startups losing...

Attending Future Product Day was a powerful reminder of how quickly product innovation is evolving. Across the Nordics, there’s a clear shift toward blending human creativity with AI-driven intelligence — especially in how we design, test, and refine digital experiences. As strategic investors in the region’s most promising tech companies,...