Job Description:

We're looking for a skilled professional to lead our digital marketing efforts by driving our SEO and PPC initiatives. In this role, you'll enhance our search engine visibility, oversee paid advertising campaigns, and optimize conversion rates across platforms such as Google Ads, Meta, and others. You will be responsible for crafting and executing SEO strategies, managing PPC campaigns, and boosting our online presence to elevate search rankings and attract targeted traffic to our website. The ideal candidate will have a strong grasp of SEO best practices, expertise in paid marketing strategies, and a proven history of delivering measurable results. 

Job Responsibilities:

• Conduct keyword research to identify SEO opportunities, trends, Develop and implement on-page and off-page SEO strategies. 
• Perform technical SEO audits and recommend improvements with Optimizing website content, meta tags, and landing pages. 
• Monitor and analyze website performance using Google Analytics, Search Console, and other SEO tools. 
• Manage and execute organic & paid campaigns on platforms like LinkedIn, Meta, YouTube, Google Ads, Bing. 
• Plan and execute email marketing campaigns, including designing templates and managing lists. 
• Create and manage landing pages and lead capture forms. 
• Conduct A/B testing and analyze campaign performance. 
• Manage PPC campaigns to maximize ROI and report performance. 
• Collaborate with the marketing team to align SEO and PPC strategies with marketing goals. 
• Provide detailed analytics and actionable insights for ongoing campaigns

Primary Skills:

• SEO
• Digital Marketing
• Conversion Rate Optimization (CRO)
• Email Campaign

Other Skills:

• Adobe Creative Suite
• SEO Tools