Digital Marketing Specialist

Job Overview: We are looking for a skilled Digital Marketing Specialist to create and execute digital strategies for the service sector. The ideal candidate will have expertise in SEO, PPC, social media, email marketing, data analytics, and UX optimization, with a focus on client retention and relationship-building.

Key Responsibilities:

• Develop and implement strategic digital campaigns for clients.
• Manage SEO, including on-page and off-page optimization.
• Oversee PPC campaigns on Google Ads, Facebook, LinkedIn, and more.
• Create and manage social media content and campaigns.
• Execute email marketing and automation via Mailchimp, HubSpot, or ActiveCampaign.
• Analyze campaign data through Google Analytics, Search Console, and CRM systems.
• Stay current with digital trends, AI, voice search, and automation.
• Optimize websites and landing pages for better conversions.

Requirements:

• Proven experience in digital marketing, especially in the service sector.
• Strong skills in SEO, PPC, social media, and email marketing.
• Proficient with Google Analytics, CRM tools, and marketing automation platforms.
• Knowledge of UX and conversion rate optimization.
• Ability to analyze data and implement improvements.