Marketing Manager

About Us:

The Gateway Group of Companies is a privately held global enterprise, headquartered in India and The Netherlands. The Group comprises of 20 independent operating companies across 15 countries.

Over the last 26 years of Technology excellence, the Group has etched an enviable record of 80% client retention, in some of the most complex, non-English speaking markets, where we ensure that technology remains at the forefront of our clients’ business to achieve strategic differential advantage over their competition.

Key Qualifications:

• Relevant experience handling brands in IT industry & Strong knowledge within the areas of Digital marketing – (B2B IT Sector)
• SEO/content marketing skills, event management, ABM, has worked in IT industry with focus geo being Europe/North America

Responsibilities:

• Owns Brand Strategy
• Based on the sales strategy, defines Vision, marketplace & positioning for the brand
• Manage brand budget and allocation & utilization
• Planning & executing the Media plans for the brands backed up with research & strategy for B2B (IT Industry)
• Implement strategy, guidelines, and processes to facilitate seamless and connected digital marketing across all digital touchpoints
• Closely working with Business & Creative teams to drive Good Quality for Leads
• Based on various Analytics available, analyze the performance of past campaigns and implement learning in ongoing/future campaigns
• Responsible for generating MQLs

Requirement:

• 6+ Years Relevant experience handling brands in IT industry
• Strong knowledge within the areas of Digital marketing – (B2B IT Sector)
• Strong influencing and interpersonal skills (e.g., communication, cross-functional collaboration)
• Fluent written and spoken English
• A Bachelor’s or Master’s degree in marketing – Digital Marketing.
• Exposure in the International market
• Strategic and Analytical mindset
• Knowledge of SEO, SMM, SMO, Email Marketing, Organic & In-organic