SEO Manager

Responsibilities :

• Develops strategy increase website visibility, leads that can pass on to Sales team
• Closely work with content, sales and marcom team to bring new ideas, innovation for lead generation approach
• Should have knowledge of media buying and planning related activities, can connect with industry bloggers and pitch informative content on their platforms.
• Raising brand awareness and online presence through digital marketing projects and campaigns
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Should have idea of promoting content on various platforms and channels
• Must be aware with buyer persona identification and how to find intent based search terms for buyers
• Should have hands with on-page and off-page SEO techniques
• Local SEO strategy should be added advantage
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Should have experience on Paid marketing channels such as Google adwords, Bing adcenter, Linkedin Advertisement
• Should be able to do suggest proper landing page strategy, create A / B test of landing pages and come up with action plan
• Should be able to handle client calls and internal calls with teams

About US

Gateway Group Of Companies are a software engineering company with a history of 25 years and are operational since 1997. We are headquartered in the Netherlands and our India headquarters are in Ahmedabad. Across the globe, we are present in 15 countries and we have offices located in Ahmedabad, Mumbai, Pune, Baroda, Gandhinagar, & Jaipur. We are a team of 1600 people across the globe which include 14 different nationalities. We serve clients across 30 different countries including many Fortune 500 companies. Our offerings include customized Software Solutions, IT products, Cyber Security & Staffing

Visit https://thegatewaycorp.com/about-us/ for more information.