Sr. Content Writer

Position Summary:

• We are seeking an experienced and skilled Senior Content Writer with a background in journalism and exposure to market-specific newspapers or online platforms.
• The ideal candidate should have 3-5 years of experience crafting compelling content, including interviews, press releases, newsletters, and more preferably in IT space.
• This role will require you to create engaging and informative content that aligns with the company’s goals, amplifies its voice in the market, and enhances its communication efforts across various channels.

Key Responsibilities:

1. Content Creation:
   • Write high-quality, engaging, and well-researched articles, interviews, newsletters, and press releases that resonate with target audiences.
   • Develop content that is aligned with the company’s brand voice, tone, and style while maintaining journalistic integrity and factual accuracy.
2. Press Releases & Media Relations:
   • Write and distribute press releases to various media outlets, ensuring proper timing and relevance for maximum visibility.
   • Maintain strong media relationships and collaborate with external stakeholders to promote company news, initiatives, and achievements.
   • Coordinate with the PR team to ensure consistent messaging across all media channels.
3. Interviews & Features:
   • Conduct interviews with industry leaders, subject matter experts, and other key individuals to produce insightful and engaging content.
   • Write feature articles and profiles that highlight the company’s executives, thought leaders, and key partners, enhancing the company’s reputation.
4. Newsletters & Internal Communications:
   • Write and curate compelling newsletters that effectively communicate key company updates, launches, and industry news.
   • Ensure newsletters are aligned with the company’s marketing and communication strategies to engage internal and external audiences.
   • Plan, create, and optimize content to ensure it is informative, timely, and tailored to the needs of different audience segments.
5. Market Research & Trend Monitoring:
   • Stay updated on industry trends, market-specific news, and current events to ensure content remains relevant and timely.
   • Use market research to inform content creation and adjust strategies based on audience feedback and engagement metrics.